EDA: A Land Unfinished
EDA: A Land Unfinished (2025) is a Roblox R&D prototype I developed at WPP, envisioned as a potential Roblox × Google collaboration to introduce younger players to AI through play. The experience blends exploration, token collection, and obstacle-course mechanics with interactive AI concepts - framing “learning AI” as experimentation, iteration, and discovery inside a game world.
I led key parts of development across worldbuilding and concept design, and implemented real-time AI 3D generation in-engine. My contributions also included 3D modeling, texturing, and gameplay scripting. A standout feature I built is a character-customization minigame where players dress the main character, Glyph, using live 3D generation during gameplay.
EDA: A Land Unfinished Trailer:
Process Video:
Dress Up Glyph, Realtime 3D AI Generation minigame:
EDA: A Land Unfinished PDF